Consumers and the new reality: preparing for changing customer needs, behaviors and expectations

The publication by Ipsos is focused on specific aspects of brand strategies in the context of changing consumer behavior and economic uncertainty caused by the COVID-19 pandemic.

COVID-19 and the containment policies aimed at controlling it have changed how we work and what we consume. History shows that such changes are not always temporary—crises can fundamentally reshape our beliefs and behaviors. How then can companies prepare for a postcrisis world, rather than hunkering down and waiting for a return to the past?

The Center for Macroeconomic Analysis and Short-term Forecasting (CMASF) has produced a study about the impact of the coronavirus pandemic, the oil prices plunge, and the global cyclical crisis on the Russian economy.

The Roscongress Foundation experts prepared a study on the impact that the COVID-19 pandemic has on the African continent. The study addresses just how the active spread of the coronavirus is changing the contours of the African socio-political context.